#Project Wooden

Videography / Content Design

Brand Building Project

@OutOfStock Design Limited

It is always an attractive idea for consumers to know how their products are made. HIDA, as one of the best handmade furniture companies in Japan, making their product perfect is not the first priority, whereas they treat environmental sustainability as the primary objective for their business. Therefore, #Project Wooden aimed to discover the core of HIDA, so as to strengthen our brand where customers’ satisfaction is our first consideration.

A series of Documentary

We have separated this project into 5 individual stories, each of them represents different topics we would like to discover with our customers, for example, this video is showcasing how a disability performs as a furniture manufacturer. HIDA not only accepted his application but also customized a job duty specially for him. This is what our brand believes, and do everything we can to satisfy our customers and suppliers.